THE DRINK EXCHANGE – Turn your bar into a stock market for the night!
JDP Worldwide, and The Drink Exchange concept, was originally established back in the mid-90’s following a rather late and drunken conversation in a Nottingham pub between the two founders, Miles Jarvis and Chris Dunkley.
In it’s original form The Drink Exchange was mobile, consisting of massive and very heavy custom built computers, some very old Uniwell cash registers and large (and again heavy!) TV’s. Equipment was taken into a bar and setup just for one night, predominantly throughout most of the Student Union bars in the UK – fun times!
Since then technology has obviously changed a great deal. A bar can be setup and running within an hour, wherever in the world it might be – just using the technology it already has, no need for any additional hardware.
Nowadays The Drink Exchange is run worldwide, across 5 of the 7 Continents (we are working on South America…less so Antarctica!)…and almost runs every hour of every day somewhere…integrated into over 90 different ePOS systems…things have changed – although it’s still exactly the same concept as was launched in The Bear in Bedford (the first ever LIVE event!) all those years ago!
Setting up The Drink Exchange is an incredibly easy process. We remotely install and configure the program on to the ePOS PC. No additional hardware is required – just a compatible ePOS system and at least one TV! We can have you up and running and trained within 90 minutes.
The bar is in control of everything…Products featured, MARKET CRASHES, minimum and maximum prices and even how quickly and by how much prices change.
The Drink Exchange can be linked to a bar’s Twitter feed…with INSIDER TIPS announced to all your followers minutes before MARKET CRASHES occur! Great fun for customers in the bar but also telling people in other bars they are in the wrong one!
MARKET CRASHES can be scheduled for quiet times or times of traditional exodus – extending customers’ visits in the bar with something always happening or about to!
‘Thought I’d let you know, trial test going great. Amazing speaking point. Only problem is the darts match taking twice as long as they are watching the screens instead!’ O’Dwyer’s Bar, Derby
‘Everything went great! In fact, we now have a liquor vendor (or two!) that wants his products to be featured weekly on THE EXCHANGE and is willing to subsidize part of our costs in return! Win Win!’ Frankie’s Sports Bar, Dallas
‘I can fully endorse THE EXCHANGE as a cost effective means to enhance an otherwise struggling night.’ Salt Nightclub, Newquay
‘Not only do our figures show an increase in revenue of almost 480% & a spend per head increase of almost 90% but GP also rose!’ The Litten Tree, Oldham
‘It was brilliant. The best event we’ve ran and our highest takings for the whole of Freshers.’ Essex SU, Colchester
‘The Drink Exchange offers an engaging event night with the sophistication and intrigue that modern customers respond well to. It also offers the venue the ability to control the promotion, generating the type of excitement that ordinary promotion discounts or happy hours cannot maintain.’ Voodoo Rooms, Cork
‘Sales of Jagermeister were up 842%!’ Off The Grid Pub, Johannesburg